During such a special time, why forego style for comfort, when you can have both?
Auralure is a British maternity and nursing lingerie brand designed for every expectant and new mother.
Founded in 2016, the lingerie and sleepwear collections have been designed with essential, practical details in mind. From the nursing clips incorporated for breast-feeding mothers in bras, to the choice of comfortable, high-quality fabrics used, your needs are at the heart of our unique pieces.
Auralure are proud to support, and be associated with, the British manufacturing industry which is why all of our products are only made in Britain. This allows us to oversee the production process at every stage and ensures ethical standards are maintained throughout.
We launched our first collection in March 2017, with the mission for every woman to feel beautiful and confident in their new bodies.
A note by our Founder...
Whilst pregnant with my first child, I found that the lack of choice and chic lingerie styles that I was used to wearing before getting pregnant was not readily available for the next life-changing stage in my life. There was an opportunity for me to create beautiful and functional maternity lingerie that I would actually want to wear...
...and so, Auralure was born!
I’m passionate about empowering expectant and new mums to feel confident and attractive through my lingerie designs.
I hope my collections will be the "little black dress" of maternity and nursing lingerie for you.
Reena Pandya x